Blue Agave Spring Brunch Party

If you’re going to be in Santa Barbara this Sunday please join us for Blue Agave’s annual Spring Brunch Party! There will be acoustic music by Makai, a delicious Dim Sum buffet brunch, and I’ll be having a huge Happy Endingz™ Lingerie CLOSING sale. Every item, from tank tops, boy shorts, organic panties, men’s t-shirts, to kids organic t-shirts, will be buy one get one FREE. (Mention this blog post to get buy 1 get 2 FREE!) All profits from the sale will go to helping launch the new Happy Endingz™ Eco Swimwear line. (See www.happyendingz.com for details).

So please come, eat, listen to good music, and shop to help support my dream of creating an amazing environmentally conscious swimwear line… And if none of this sounds enticing enough did I mention there will be $12 Bottomless Mimosas?!

For more information or to RSVP please call 805.899.4694

And don’t forget to friend Blue Agave on Facebook at www.facebook.com/BlueAgaveSB

And Follow Blue Agave on Twitter at http://twitter.com/BlueAgaveSB

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Less is Moore. Really.

I’ve been procrastinating on writing a new blog post because there is so much to write about that sometimes I get overwhelmed and just don’t write about anything. So tonight I decided to procrastinate by reading my email. After scanning through dozens of “will get to those later” emails I decided to open one I found from Daneé Shows. Daneé is my best friend from college and rarely emails me so by now I should know that all her emails are either going to be profound, or something about the two things she knows I love, love, love, surfing & snowboarding. Tonight unfortunately her email turned out to be from the profound category and therefore did not help me at all in the procrastination department…

A few nights ago I watched the new Michael Moore film, Capitalism: A Love Story, which focuses on corporate dominance on the everyday lives of Americans. This is an amazing film that touches the very essence of what is wrong with America. (No offense. I love America but we are far from perfect.) I sniffled as I watched a family lose their house in foreclosure and cried as I watched them desperately accept $1,000 from their lender as payment to clean out and burn their last belongings, leaving them with nothing and nowhere to go.

In the film there is also a story about how Wal-Mart profited from a life insurance policy it took out on a young woman who died unexpectedly leaving behind her young family. Stop. Read that again. Yes, Wal-Mart and many other huge corporations have taken out life insurance policies on employees, somehow feeling they deserve to benefit from the death of their workers. My mom recently died from cancer. If I found out some corporation made thousands or millions from her death it would take every single one of my friends holding me down to keep me from burning their building to the ground! (OK I would never really do something like that, but that’s how I would feel).

And in one of my favorite scenes from the movie, Moore drives an armored bank truck up to the front doors of American International Group, announcing that he is there to collect the taxpayers’ money that they received from the $700 billion government bail out. So to put it in perspective the same people who are loosing their homes because they can’t afford their mortgage are forced to pay taxes which go to bailing out the richest companies in the US. How is that even close to fair or right?

Anyway I won’t go on and on (because I could)…. The point of writing this is to encourage you to watch the movie, if you haven’t already, and to remind you to stop and really take some time to think about what you want out of life. I’m no expert on what you should or should not do in life and I’m certainly not rich but I’m beyond happy and I feel blessed every day to be alive. I think one of the worst things about our society and the one thing that is holding all of us back from being truly happy is our greediness and obsession with material possessions and having more, more, more. I’m not saying being succesful is bad. I hope to be very succesful one day, but not at the expense of others and not at the expense of enjoying the journey. I’ll keep trying till the day I die to achieve my dreams, but if I’m never “successful” in the eyes of our society, I will still be happy because I’m already doing what I love.

The following story is from Daneé’s email to me:

A boat docked in a tiny Mexican fishing village.

A tourist complimented the local fishermen on the quality of their fish and asked how long it took him to catch them.

“Not very long,” they answered in unison.

“Why didn’t you stay out longer and catch more?”

The fishermen explained that their small catches were sufficient to meet their needs and those of their families.

“But what do you do with the rest of your time?”

“We sleep late, fish a little, play with our children, and take siestas with our wives. In the evenings, we go into the village to see our friends, have a few drinks, play the guitar, and sing a few songs. We have a full life.”

The tourist interrupted, “I have an MBA from Harvard and I can help you! You should start by fishing longer every day. You can then sell the extra fish you catch. With the extra revenue, you can buy a bigger boat.”

“And after that?”

“With the extra money the larger boat will bring, you can buy a second one and a third one and so on until you have an entire fleet of trawlers. Instead of selling your fish to a middle man, you can then negotiate directly with the processing plants and maybe even open your own plant.

You can then leave this little village and move to   Mexico City , Los Angeles , or even New York City !

From there you can direct your huge new enterprise.”

“How long would that take?”

“Twenty, perhaps twenty-five years.” replied the tourist.

“And after that?”

“Afterwards? Well my friend, that’s when it gets really interesting, ” answered the tourist, laughing. “When your business gets really big, you can start buying and selling stocks and make millions!”

“Millions? Really? And after that?” asked the fishermen.

“After that you’ll be able to retire, live in a tiny village near the coast, sleep late, play with your children, catch a few fish, take a siesta with your wife and spend your evenings drinking and enjoying your friends.”

“With all due respect sir, but that’s exactly what we are doing now. So what’s the point of wasting twenty-five years?”

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Happiness

The Dalai Lama said “The purpose of our lives is to be happy.” This is my favorite quote because whenever I start to get overwhelmed by life and all the little struggles I think about this and remind myself that happiness is really what it’s all about. When you think about life in this way the choices get a lot easier.

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Naked Pictures of Cisco Adler & Princess Leia’s Niece

Shwayze & Cisco Adler

Shwayze & Cisco Adler

Tonight Malibu is coming to Santa Barbara. More specifically Shwayze is playing at Velvet Jones and I have to go, not just because I love, love, love his music but because I have something to clear up with Cisco Adler. He and I apparently go way back according to a little rumor…

I had forgotten all about the Cisco rumor till last month when I attended a holiday party at John Paul Dejoria‘s house in Malibu. JP is the owner of Paul Mitchell & Patron Tequila so naturally the party was wild and packed with tons of celebrities. Out of all the people there I noticed a guy who was in Cisco’s band Whitestarr and to my surprise on his arm was my girlfriend, Sarah, who I use to play soccer with in high school and haven’t seen since graduation, over nine years ago!

Sarah & I at the JPMS Party in Malibu

Sarah & I at the JPMS Party in Malibu

We started chatting about her boyfriend and I explained that my dad, Johnny Rivers use to be very good friends with Cisco’s father, famous music producer Lou Adler. Apparently they had a falling out at some point, which is why I don’t know Cisco personally now, but there was a rumor going around that there are naked pictures of Cisco & I playing together as kids. Sarah and I laughed about this. Imagine the headlines; Naked Pictures of Cisco Adler and Princess Leia’s Niece!

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Keep Believing… Even without Panties

Last night I watched the new George Clooney movie “Up in the Air” with a couple of my girlfriends. After the show I sat in my car in the parking lot just thinking for a while. I forget to do that sometimes, just stop and think. This is definitely a great movie to get you contemplating and motivated; Perfect for going into the new year. It made me re-realize how short life is and how you only have one shot to make it count…

Just sitting there in the quite, no music, cell phone still turned off, my mind had a chance to drift back to how I got here: college at UCSB, my graduation, starting two companies (still struggling to make them profitable), traveling around Hawaii & sleeping in my surfboard bag on the beach, moving to Lake Tahoe just for the sole purpose of living in the snow and teaching snowboarding…. All of this I love, even the nights I couldn’t sleep, my mind racing through every idea of how I could somehow make everything I have dreamed of more then just a dream.

But as time goes on and you get older I think it just becomes easier to settle and give up on your dreams. I saw a quote yesterday that said something to the effect of “for the majority ‘impossible’ is a comforting excuse for inaction.” I worked for over two years and spent every penny I had to launch the my organic lingerie line, “Happy Endingz”. Afterwards I took off to Hawaii to celebrate my accomplishment only to realize that the real work had just begun.

Happy Endingz™ Lingerie in Vegas for the International Lingerie Conevtion

Happy Endingz™ Lingerie in Vegas for the International Lingerie Conevtion

Starting the company, I now understand, is actually the easy part. Keeping it going and making it profitable is the hard part. You have to love what you’re doing and be insanely passionate about it or it will never work. That is how I came to the conclusion that “Happy Endingz” should be an eco bikini line, not a lingerie line, because if you know me at all you probably know that most days I don’t even wear a bra or underwear but I do spend a lot of time in bikinis, teaching surfing.

Now I could just throw my hands up and give up saying I should have started a swimwear line in the first place, but as Eric Greenspan, the CEO of Make It Work once said to me, you need to change, adapt and grow to become and stay successful and that can apply to you personally or a business. And you have to be passionate and stay passionate, somehow. On my left wrist I have a tattoo that simply says “Believe.” I got it when my mom was diagnosed with cancer. You have to believe in yourself and your ability to make anything you want bad enough possible.

Now I know all of this might not be very compelling coming from a blond, 26-year-old surfer girl from Santa Barbara, but it is pretty compelling when you hear it from the man who first told it to me. His name is John Paul DeJoria and he has the best rags to riches tale of anyone I have ever known. John Paul is one of my dad’s best friends and is also the Founder of two companies you may have heard of, Paul Mitchell & Patron Tequila.

Last week I had the pleasure of attending JP’s Holiday party in Malibu. While I was there I overheard some guests talking about how lucky he is. (I have no idea how they could possibly be overwhelmed by an entire snow covered hill in Malibu, five bars, In N Out Trucks, real Reindeer, Natasha Bedingfield and Sean Penn). But what I would have told them, if I wasn’t on my third mango margarita & very busy taking pictures with Santa, was that luck had nothing to do with it.

Me & JP on our way back from the New Orleans Jazz Festival

Me & JP on our way back from the New Orleans Jazz Festival

John Paul was homeless, living in his car in east LA when he started Paul Mitchell. He was almost forty years old when he and his business partner put together the first $700 to get the company started. JP then went door to door selling Paul Mitchell shampoo & conditioner. The black and white labels, which are now considered classy & “sheek”, were first chosen because color bottles were too expensive. After making Paul Mitchell a success he went on to brand and grow Patron.

On a trip back from the New Orleans Jazz Festival a few years ago I had the pleasure of flying home with JP on his G4. This gave me some very rare one on one time with this amazing man. I took that opportunity to chat with him for a while about business and he told me that the best advice he could give me as an aspiring entrepreneur is to never give up, stay passionate and keep believing.

Last year my mom passed away from cancer. The one thing she left me with though, that I will always have, is a passion for life and all its possibilities… And of course our mutual dislike of wearing undergarments.

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